Vedic Lab
Social Content System
Role
Creative Consultant
Client
Vedic Lab
Project type
Social Content Strategy, Art Direction
Project overview
Vedic Lab social content system developed through content strategy, format architecture and art direction. The project translates the brand's philosophy, rooted in Ayurvedic tradition and Swiss biotech, into a coherent visual language shaped by the golden spiral and nature. Each post is assigned a defined role and format, from brand philosophy and ingredient focus to sleep ritual and nature quotes, turning the feed into a rhythm rather than a random scroll. From routine to ritual.
