Ferragamo

A contemporary reading of Ferragamo's archive. The project reinterpreted the brand's iconic visual elements, giving new life to historic prints and graphics to reveal its heritage through a contemporary lens. Through art direction and motion design, archival assets were redesigned and animated for the brand's social channels, transforming elements from the past into a dynamic visual language for the present, one that honours the craftsmanship of the house while speaking to a new generation. Heritage, set in motion.