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L'ho letto su internet // Coop


How many stereotypes and prejudices related to bodies still exist today? Together with Coop we asked three boys to respond to the comments they received, or read on the internet, about their bodies. Fat, thin, muscular bodies: judgment on physical appearance is still a constant in our society. Let's free ourselves from these stereotypes, to live without the pressure of other people's gaze . Our bodies are unique and differences are a value: Coop has created a line of underwear that celebrates inclusive beauty free from prejudice

Year: 2023

Category: Branded content, ADV

Client: Coop

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