My work moves across fashion, beauty, sport, art, culture, hospitality and lifestyle, for brands including Gucci, Kering, Ferragamo, Nars Cosmetics, L’Oréal, Nivea, Douglas, Furla, Max&Co., Adidas, Virgin Active, Ikea, Decathlon, Pan di Stelle, Chilly and Skin First.

I shape brands, creative identities, campaigns and experiences, from art direction and photo shoots to video and digital content, that help businesses stand out and connect. I don’t start with the format. I start with the idea — what a brand wants to say, how it wants to feel, and what kind of world it wants to create. From there, strategy becomes direction, and direction becomes something people can see, feel, and remember. I’m drawn to conscious branding, to brands that want to stand for something and to the space where culture and identity meet.

Outside of work, I’m usually digging for music or learning something new behind the decks. I disappear into forests, always looking for something worth bringing back into the mix.